Site overview
SmartCompany.com.au is Australia’s online magazine for entrepreneurs, SMEs and business managers.
Australia’s decision-makers visit SmartCompany for the latest news, trends, insights, advice, blogs, tax and legal updates – all from a unique entrepreneurial perspective.
Financially literate and tech savvy, these opinion leaders are seeking information and commentary on the best tools, products and services to help them build bigger, smarter businesses. The magazine was founded by Amanda Gome, former flagship editor of BRW, in 2007.
Engagement is amongst the highest of all sites within the business news category, judged by average session duration, pages per UB, and UB frequency.*
- 87% of subscribers visit the site daily**
- Advocacy is strong, with 84% of readers saying they would recommend the site to others.**
- The site is read predominantly for business advice, closely followed by News & Current Affairs and Commentary & Analysis.
- 44% of readers consider the site to be 'indispensable'.
*Source: Nielsen Nielsen MI Total, December 2009
**Source: Lewers independent research, July 2009
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