Audience profile
Total network readers are mostly men aged 30 plus, employed in senior-level positions. These are mainly in industries such as finance, insurance, professional, scientific and technology services, information, media and telecommunications.
They are highly educated, earn high incomes and have large assets.
Audience highlights
- 80% are tertiary educated
- 48% earn over $104,000 per annum - 12 times the population norm
- 76% have senior roles in their organisation
- 46% have personal investments worth over $500,000
- 88% invest in shares
- 50% run a self-managed superannuation fund
Purchase intent
- 24% or higher have total influence on purchasing motor vehicles, training & education and professional services for their organisation
- 75% are likely to purchase professional services for their organisation in the next 12 months
- 74% are likely to purchase office equipment or supplies for their organisation in the next 12 months
- 68% are likely to purchase computer software or hardware for their organisation in the next 12 months
- 55% are likely to fly internationally in the next 12 months
- 31% are likely to fly business or first class when flying internationally
Source: Lewers independent research, July 2009
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