Site Overview
Crikey has come a long way in the ten years since it was published from a suburban lounge room. Today it is Australia’s #1 source of independent online commentary and analysis, owned by experienced media identities with a staff of professional journalists, and award-winning contributors.
Every lunchtime via email and the website, Crikey delivers a pure audience of highly educated, affluent and loyal readers that are almost impossible to reach via other advertising channels. These busy professionals press pause on their day when Crikey arrives - seeking to engage with thoughtful commentary and analysis, as well as the inside word on what’s really influencing the events of the day.
Crikey offers you a unique opportunity to get your brand in front of a highly lucrative audience via a trusted publication that is considered an indispensible source of information.
Engagement is amongst the highest of all sites within the business news category, judged by average session duration, pages per UB, and UB frequency.*
- 94% of subscribers read the email each day**
- Advocacy is strong, with 86% of readers saying they would recommend the site to others.**
- 54% of readers say they mainly read Crikey for Commentary and Analysis.
- 54% of subscribers consider the site to be 'indispensable'.
- Due to high loyalty and forwarding, the average total open rate averages 175%.
*Source: Nielsen MI Total, December 2009
**Source: Lewers independent research, July 2009
Learn about the Crikey Audience