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Creative Specs

Creative Deadlines

Standard Creative to be supplied 3 working days pre campaign Start date.
Expandable Creative to be supplied 5 working days pre campaign Start date.

Image Specifications

All files should be no larger than 40KB
Please provide a click-through url
Please note that newsletters have no flash / rich media capabilities

Flash

All flash files need to be accompanied by a corresponding Gif file- file size no larger than 40KB per file.

Industry standard click tag to embed into flash files (for click tracking purposes and to enable user to click on ad):
on(release){
getURL (_level0.clickTag, "_blank"); }

Note: if flash files are incorrectly coded, the user will be unable to click on the ad, and we will be unable to count clicks. Do not embed the click through url into the flash file; please supply the click through url separately to us

Expanding Creative / Video

Expanding Creative must be served by a third party ad server at advertiser's expense.
Sound to be user initiated/
Sound disable button and close button to be present in expanded creative.
Expanding creative must be tested in both Internet Explorer and Firefox browsers as a minimum.
Mouse over for initial expansion, then click initiation for additional expansions within the same page view.
Expanded creative must close when mouse rolled off expanded area.
Maximum expanded size for creative size 728 (wide) x 90 (high) pixels: 728 (wide) x 180 (high) pixels.
Maximum expanded size for creative size 300 (wide) x 250 (high) pixels: 600 (wide) x 250 (high) pixels.
Maximum expanded size for creative size 300 (wide) x 600 (high) pixels: 600 (wide) x 600 (high) pixels.

Business Spectator Video Product (KGBTV and Deals TV) Specifications

Video ads
Frame rate: 30 fps recommended; 29.97 and 24 fps accepted
File format: .mov or .flv
Data rate (for FLV only) <400 kbps
Aspect ratio: 4:3 or 16:9
Minimum ad size: 640x480 or 1280x720
Codec: (for FLV only): On2/VP6
De-interlaced: Required
Landing page URL: Required

Sponsorship box
Image: 600 (width) x 30 (height)
Image formats: Jpeg or GIF
Should be no larger than 20kb

Home page promotion
Image: 158 (width) x 30 (height)
Image formats: Jpeg or GIF
Should be no larger than 5kb

Business Spectator and SmartCompany Solus Email Specifications

Option 1: created by First Digital internally - please provide all elements separately.
All files should be no larger than 20KB
2 images maximum
Each image files should be no larger than 15KB
Maximum Image Dimensions: 540 (width) x 250 (height)
Image formats: Jpeg or GIF
Subject line: 50 characters. Must not include word 'free' or offensive words. Note: Is preceded by 'Business Spectator Special Offer:' or 'SmartCompany Special Offer:'
Copy: Maximum 400 words, 4 links. Must feature offer or promotion. Red coloured text should not be used in ad copy.
Max Depth: 100 pixels
Max Total size" 100KB
Deadline: Standard Creative to be supplied 3 working days pre campaign start date. Click-through urls must be provided.
Not capable of flash / rich media capabilities

Option 2: fully supplied HTML version
Width: 550 pixels max
Height: 3000 pixels max
Images: No more than 15KB each.
Subject line: 50 characters. Must not include word 'free' or offensive words. Note: Is preceded by 'Business Spectator Special Offer:' or 'SmartCompany Special Offer:'
Note: Images should not be more than 100KB total. Red coloured text should not be used in ad copy.
Deadline: Standard Creative to be supplied 3 working days pre campaign start date. Click-through urls must be provided.
Not capable of flash / rich media capabilities

Performance Product (300 x 100) Specifications

Note: Please note the performance product is created by First Digital internally, so please provide all elements separately.
All files should be no larger than 20KB
Image: 90 (width) x 90 (height)
Image formats: Jpeg or GIF
Copy headline: 25 characters (including spaces)
Copy first line: 35 characters (including spaces)
Copy second line: 35 characters (including spaces)
Copy link: 35 characters (including spaces)
Deadline: Standard Creative to be supplied 3 working days pre campaign start date. Click-through urls must be provided.
Not capable of flash / rich media capabilities

Crikey Email Alert Advertorial

Note: Please note the Advertorial is created by First Digital internally, so please provide all elements separately.
All files should be no larger than 40KB
Maximum Image Dimensions: 160 (width) x 250 (height)
Image formats: Jpeg or GIF
Copy: Maximum 100 words, 1 link.
Deadline: Standard Creative to be supplied 3 working days pre campaign start date. Click-through urls must be provided.
Not capable of flash / rich media capabilities

Business Spectator iPhone Application

All files should be no larger than 20KB
Maximum Image Dimensions: 320 (width) x 50 (height)
Image formats: Jpeg or GIF
Deadline: Standard Creative to be supplied 3 working days pre campaign start date. Click-through urls must be provided.
Not capable of flash / rich media capabilities

Business Spectator Mobile Application

All files should be no larger than 20KB
Maximum Image Dimensions: 185 (width) x 31 (height)
Image formats: Jpeg or GIF
Deadline: Standard Creative to be supplied 3 working days pre campaign start date. Click-through urls must be provided.
Not capable of flash / rich media capabilities