Creative Specs
Creative Deadlines
Standard Creative to be supplied 3 working days pre campaign Start date.
Expandable Creative to be supplied 5 working days pre campaign Start date.
Image Specifications
All files should be no larger than 40KB
Please provide a click-through url
Please note that newsletters have no flash / rich media capabilities
Flash
All flash files need to be accompanied by a corresponding Gif file- file size no larger than 40KB per file.
Industry standard click tag to embed into flash files (for click tracking purposes and to enable user to click on ad):
on(release){
getURL (_level0.clickTag, "_blank"); }
Note: if flash files are incorrectly coded, the user will be unable to click on the ad, and we will be unable to count clicks. Do not embed the click through url into the flash file; please supply the click through url separately to us
Expanding Creative / Video / Sound
Expanding Creative must be served by a third party ad server at advertiser's expense.
Mouse over for initial expansion (or click), then click initiation for additional expansions within the same page view.
Expanded creative must close when mouse rolled off expanded area.
Close button to be present in expanded creative with text “CLOSE [x]”.
Flash Version – no limit.
Duration – No limit.
Frame Rate - 21 fps.
Video/Sound asset must not exceed 1MB in file size.
Sound is strictly user initiated via click (off by default).
Sound disable button to be present in expanded creative.
Sound must stop on mouse off/close.
Expanding creative must be tested in both Internet Explorer and Firefox browsers as a minimum.
Maximum expanded size for creative size 728 (wide) x 90 (high) pixels: 728 (wide) x 180 (high) pixels.
Maximum expanded size for creative size 300 (wide) x 250 (high) pixels: 600 (wide) x 250 (high) pixels.
Maximum expanded size for creative size 300 (wide) x 600 (high) pixels: 600 (wide) x 600 (high) pixels.
Business Spectator Video Product (KGBTV and Deals TV) Specifications
Video ads
Frame rate: 30 fps recommended; 29.97 and 24 fps accepted
File format: .mov or .flv
Data rate (for FLV only) <400 kbps
Aspect ratio: 4:3 or 16:9
Minimum ad size: 640x480 or 1280x720
Codec: (for FLV only): On2/VP6
De-interlaced: Required
Landing page URL: Required
Sponsorship box
Image: 600 (width) x 30 (height)
Image formats: Jpeg or GIF
Should be no larger than 20kb
Home page promotion
Image: 160 (width) x 35 (height)
Image formats: Jpeg or GIF
Should be no larger than 5kb
Business Spectator and SmartCompany Solus Email Specifications
Option 1: created by First Digital internally - please provide all elements separately.
Each image files should be no larger than 15KB
Maximum Image Dimensions: 540 (width) x 250 (height)
Image formats: Jpeg or GIF
Subject line: 50 characters. Must not include word 'free' or offensive words. Note: Is preceded by 'Business Spectator Special Offer:' or 'SmartCompany Special Offer:'
Copy: Maximum 400 words, 4 links. Must feature offer or promotion. Red coloured text should not be used in ad copy.
Max Depth: 100 pixels
Max Total size" 100KB
Deadline: Standard Creative to be supplied 3 working days pre campaign start date. Click-through urls must be provided.
Not capable of flash / rich media capabilities
Option 2: fully supplied HTML version
Width: 550 pixels max
Height: 3000 pixels max
Images: No more than 15KB each.
Subject line: 50 characters. Must not include word 'free' or offensive words. Note: Is preceded by 'Business Spectator Special Offer:' or 'SmartCompany Special Offer:'
Note: Images should not be more than 100KB total. Red coloured text should not be used in ad copy.
Deadline: Standard Creative to be supplied 3 working days pre campaign start date. Click-through urls must be provided.
Not capable of flash / rich media capabilities
Performance Product (300 x 80) Specifications
Note: Please note the performance product is created by First Digital internally, so please provide all elements separately.
All files should be no larger than 20KB
Image: 70 (width) x 70 (height)
Image formats: Jpeg or GIF
Copy first line: 35 characters (including spaces)
Copy second line: 35 characters (including spaces)
Copy third line: 35 characters (including spaces)
Deadline: Standard Creative to be supplied 3 working days pre campaign start date. Click-through url must be provided.
Not capable of flash / rich media capabilities
Crikey Email Alert Advertorial
Note: Please note the Advertorial is created by First Digital internally, so please provide all elements separately.
All files should be no larger than 40KB
Maximum Image Dimensions: 160 (width) x 250 (height)
Image formats: Jpeg or GIF
Copy: Maximum 100 words, 1 link.
Deadline: Standard Creative to be supplied 3 working days pre campaign start date. Click-through urls must be provided.
Not capable of flash / rich media capabilities
Business Spectator iPhone Application
All files should be no larger than 20KB
Maximum Image Dimensions: 320 (width) x 50 (height)
Image formats: Jpeg or GIF
Deadline: Standard Creative to be supplied 3 working days pre campaign start date. Click-through urls must be provided.
Not capable of flash / rich media capabilities
Homepage Pushdown Product
Accepted 3rd Party Atlas, Doubleclick-Motif, Eyeblaster, Facilitate
Auto Expanded area (950x400) pushes down site content for 8 seconds maximum
Auto expand must be capped at 1 per day.
Frequency cap must be set up with third party ad server.
Video can be auto play in expanded area.
Sound must be user initiated.
Close button to be present in expanded creative with text “CLOSE [x]”.
- Minimum dimensions of close button is 50 x 20 pixels
- Must be designed to stand out from the ad and page background
Does not close if user is interacting with the ad (via mouse on)
If no mouse on, or after mouse off (and after 8 seconds) the unit retracts back to the 950x50.
1st time viewer can replay ad by mousing on for 2 seconds or more
Material must be delivered at least five (5) working days prior to campaign commencement.
Default image – (User will see this on all subsequent visits of the homepage)
950x50 ad unit as above, does not auto expand.
Viewer can initiate pushdown panel by mousing on for 2 seconds or more
Homepage Side Panels
Accepted 3rd Party Atlas, Doubleclick-Motif, Eyeblaster, Facilitate
No automated animation within Side Panels.
Animation only allowed on mouse over within panel area. Animation ends on mouse off.
Animation can't move off the panels – no expansion.
2 Floating panels to be provided - each of 155x870px
Separate 3rd Party tags to be supplied for each floating panel.
Each panel should fade to transparent at the bottom and sides.
Right Panel - Colour should fade to transparent at right edge and bottom.
Left Panel - Colour should fade to transparent at left edge and bottom.