Site Overview
Business Spectator is the leading independent business and finance news and commentary website in Australia.
The site was established in 2007 by three of Australia’s most respected business journalists - Alan Kohler, Robert Gottliebsen and Stephen Bartholomeusz.
Business Spectator provides indispensable real-time information, helping business professionals and investors make decisions about what is going on in the business community. The expert Business Spectator analysis provides crucial commentary – publishing up to 1000 articles per day.
Engagement is the highest of all sites within the business & finance category, judged by average session duration, pages per UB, and UB frequency.*
- 62% of readers visit the site daily**
- Advocacy is strong, with 83% of readers saying they would recommend the site to others.**
- 69% of readers say they mainly use the site for Commentary and Analysis.
- 46% of readers consider the site to be 'indispensable'.
*Source: Nielsen MI Total, December 2009
**Source: Lewers independent research, July 2009
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